Mission

Helping People Make One of Life’s Most Serious Decisions

At Point Zero Advisory, our mission is to prepare individuals and families to make fully informed decisions about military service before they sign a contract that will reshape the rest of their life.

We don’t recruit.
We don’t discourage.
We advise.

Military service can be meaningful, but only when it’s the right fit, at the right time, for the right reasons. Too many people enlist without understanding what they’re committing to, and too many families are left in the dark until it’s too late.

That’s where we come in.

We provide grounded, experience-based guidance to:

• Future recruits weighing the choice to serve
• Parents and loved ones trying to support their decision
• Anyone feeling uncertain, rushed, or under pressure

Whether someone chooses to enlist or not, we believe the decision should be made with full awareness - not assumptions, promises, or hype.

Founded by Experience, Not Theory

Point Zero was created by Michael Lindsay, a former Recon Marine who served over a decade leading Marines through high-risk operations. He saw the cost of misaligned enlistment decisions and the difference that honest mentorship can make.

Now, that’s the mission:
At Point Zero, we bridge the gap between recruiter talk and real-world consequences before it’s too late.